Debs Scott Co-Founder talks about all things AHA and how to they can help your fight against ageing.
"Want flawless skin? Acids could be the way forward. Although it sounds slightly terrifying at first, I mean, aren't acids dangerous? Yes, they can be if misused. But if used "little and often", they can be incredible at tackling wrinkles, uneven skin texture and pigmentation, by essentially eating away at dead skin cells on the surface. This is why some may feel a slight sensation when you apply them, which is entirely normal.
Our fruit Alph Hydroxy Acids (AHA's) can help a whole host of conditions. Including acne skin conditions, pigmentation and lumpy/textured skin. The action of reducing the debris or cell accumulation revealing the new skin cells underneath. So how does it work? Essentially AHA's break down the "glue" between dead skin cells, which allows them to gently slough off. The mixture of our citrus fruit AHA also regulates pH creating a more balanced AHA solution.
Citrus AHA is also an incredibly energizing and boosting solution. It is the perfect choice for skin that needs brightening and anti-ageing. While reducing the thickness of the Stratum Corneum (the top layer of skin consisting of dead skin cells) which allows your skin to look and feel more radiant.
But our AHA doesn't stop there. It also packs a punch in the pigmentation arena, reducing and fading dark spots while evening out skin tone. Recent studies have shown that the daily application of AHA can increase the density of collagen in the dermis. Meaning that when used as part of your regular routine, they can reduce wrinkles, fine lines and improve skin firmness".